W.E. Merchandising

Written by Avocet Creative | 27 July 2009

Worldwide Edutainment is proud to introduce WE Style, a merchandising / promotional products wing from the ever growing WE LLC family. With a focus on creating customized products for our associated charities and schools, while providing self sustainable support for their fundraising and branding needs.

During these times of economic and social recession, the ever growing need for positive and proactive human rights, health & wellness, environmental re-enforcement programs are at an all time high. With so many issues to focus on and a limited number of sponsors/donors to support these noble endeavors WE Style is proud to announce our answer to the big questions…FUNDRAISING & BRANDING THROUGH MERCHANDISING!

Consumer consumption is something we will never be able to avoid, but if used properly this could be one of the biggest step forward your non-profit can take in answering the fundraising and branding question. By offering products that the public wants at affordable prices that are high quality you are sure to attract loyal customers. Finally, by leaving the buyer with the knowledge his/her money not only paid for the product(s) on their shopping list with payment going to their favorite charity.

WE Style understands that most non-profits are under staffed without the means or ability to become merchants. The beauty of our program is it creates revenues without additional strain on your limited time and budgets; beyond hand picking and stylizing your stores items you can choose to do nothing more then accept payments (all funds go directly to YOUR 501(c3) BANK account). WE Style will design & build your online Merchandise Store and handle your product sourcing, production, manufacturing, warehousing & fulfillment.

Depending on what your needs and interest are in said program your non-profit can be up and running with little to no cost for qualifying non-profits. WE Style will implement and oversee the development and construction of all facets to owning and operating your own store:

o Online Store
o Online Marketing
o Sourcing
o Background checks/certifications on all Vendors & Factories
o Manufacturing of Products
o Warehousing & Fulfillment
o Shipping
o Monthly Accounting
o Business Forms & printing
o Catalogs/Flyers
o Recognition Programs & Awards (Staff, Volunteer, Donor & Sponsorship)

The Facts:

Worldwide Endutainment (WE) has a network of trend-setting vendors with the capability to manufacture clothing from beginning to end. WE guides its clients through product and fabric selection, patterns, marking, grading, cutting, trimming, sewing, finishing, garment dying, printing, and embroidery. With attention to every detail in the current fashion industry trends, WE will create products with style that are of high quality and competitive, while maintaining above-average profit margins.

The bulk of the production is made in the USA, with the ability to buy clothing blanks, to have them printed locally, in Mexico or overseas, to meet price points for the clients. Products WE offers include: T-shirts, eco-friendly (Organic) clothing, headwear, men’s and women’s high fashion clothing, aprons, golf shirts, golf umbrellas, sweatshirts, jackets, shorts, stickers, key chains, buttons, pins, posters, banners, glassware, and any other surface desired.

What WE Provides:

WE has formed Strategic Partnerships with manufacturers/vendors such as A Unique Presentation, American Apparel, Gear USA, EcoRite, Cinderblock, E-Conscious, San Mar, Chaser/B & H Company, and Edun LIVE.

WE intends to utilize our long-standing relationships in the film, publishing, and music industries to bring additional public awareness and demand for initiatives and products, as well as, providing value-added services such as:

o Fulfillment (warehousing, shipping, billing, re-order stock inventory, etc.)
o Expand merchandising sales/distribution opportunities through retail, print publications, and mail-order avenues worldwide
o Establish joint promotions ventures with other charities through website links
o Create a new catalog (tri-fold) with charities’ mission statement, goals, causes, success stories, membership info, merchandise, and order form to be used to raise money year round; distribution through retail locations, live club events, live concerts, restaurants, trade shows, etc.
o Through major Entertainment merchandise companies, i.e. Cinderblock (they own the license of many top acts including Green Day)…WE would solicit to have a hang tag added to their concert t-shirt that would have your charities logo & website information
o Ensure high quality screen printing/embroidery for your products and protect your licensed properties (we can also provide trademark/copyright service)
o Provide a dedicated 800/888 order line to serve your mail order needs
o Sponsor placements to absorb the cost of your charity’s merchandise giveaways that are distributed at ALL of your events, i.e., gift bags, apparel, headwear, water bottles, stickers, USB drives, temporary tattoos, etc.
o Creation and submission of Apple iPhone applications built for your organizations needs & customized iTunes download cards
o DVD and CD duplication service

Situational Awareness

o Acquire understanding of company profile, vision & goals
o Identify strengths/weakness of core assets/artists
o Revise/Develop marketing strategy
o Analysis of promotional vehicles within company
o Seek cross-promotional partners & promotions
o Implement marketing strategy (Branding, Media Distribution, Tours, etc.)
o Strengthen established relationships through creative merchandising with the utmost care to brand recognition, enhancement and protection
o Complete existing projects/deals on time and within budgetary constraints
o Maintain fiscal responsibility